AUTOPILOT
AUTOPILOT was created to liberate multi-faceted women from the categorical restrictions of everyday dressing. The styling concept offers them fluidity within their wardrobes in line with the way we function and live our lives today, allowing them to flow freely between a multitude of identities. The concept arose from a simple belief – that no one should have to give up workouts or rich social lives for work, or simply because their clothing can’t keep up.
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Branding Design
AUTOPILOT was created to liberate multi-faceted women from the categorical restrictions of everyday dressing. Our styling concept offers them fluidity within their wardrobes in line with the way we function and live our lives today, allowing them to flow freely between a multitude of identities. The brand design stick with this concept.
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Logo Design
The logo takes inspiration from the heart-rate monitor. Acknowledging not only that our heart rates fluctuate every second, minuteand hour, but also paying homage to the passion and desire that drives us as human being. The moments in life thatallow our hearts to skip a beat.
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Launching of the AUTOPILOT
Inspired by the innovative and ingenious works of the late architect Zaha Hadid, this futuristic-looking crop features thick straps, created the launching event for AUTOPILOT in Hong Kong.
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Social Media Marketing
Website Design
Transformative and bringing fashionable convenience to daily life is AUTOPILOT’s concept. The website and social media content is based on brand guidelines and templates to create a 'sleek' impression for AUTOPILOT.
