Starbucks Branding
We designed to make a coffee machine which is a handy, continent, easy to use. We brainstormed ideas and did some research on how capsule works in a coffee machine.The wooden base is also designed to fit the body of the coffee machine. It is portable, you can drink coffee whenever you want.
How to make a nice cup of coffee at home
About Starbucks
Starbucks Corporation is a famous American global coffee giant founded in March 1971. It as a local coffee bean retailer. Headquartered in Seattle, Washington, it is now the world’s largest coffeehouse chain, with approximately 20,891 stores in 62 countries across the globe. With total assets of US$ 8.21 billion as of 2012, the company employs more than 149,000 people worldwide.
The Starbucks logo reflects the history of the company which basically started as a merger of two companies; hence a combination of both the entities represented in the logo.
They sell different beverages, including both traditional hot coffee, espresso, cappuccino, mocha u name it. But they now had renovated with new ideas, like fabriachino. And special drink like summer or winter limited only, constantly refreshing their menu.
The price of each Starbucks breakage is around 30-40 HK dollars, the target customer for Starbucks will be middle and higher income earners. Mostly people aged around 18-40.
Idea Development
We designed to make a coffee machine which is a handy, continent, easy to use. We brainstormed ideas and did some research on how capsule works in a coffee machine. and However, if the machine involved machinery and engineering, might not bebpossible for us to have a complete model but only a prototype.
Prototype making
The first stage prototype used a wood sticker to apply on paper cardboard, which the result is not good enough. We prefer to have a realistic wood texture.
We then drilled the 35mm hole through the PVC pipe, to put in the laser cut STARBUCKS logo inside the coffee machine body. The logo also shared force to balance the cork lid inside the machine.
Sanding is also another important part of this model. We first have to sand each end of a long (5m) wood veneer, which makes the entire outcome to have a smoother surface. Then we used yellow glue to stick wood veneer layers with layers to create a cylinder shape. When we reached 5mm thickness, we finished the model by sending extra wood.