HUSTL Entertainment
A brand new entertainment company involved in three main entertainment verticals, including talent Management, Music Creation, Publication, and Media Production.
Provide a branding strategy and design solution as “trendy, fun, edgy, futuristic and energetic”. Including logos, brand guidelines, social media guidelines, and website UI design.
01
Brand Book
I have created the HUSTL brand book with brand guidelines. Including font, color, style, and social media template. Logo design, name cards, and details of the brand.
02
Logo Design
The bright orange colour represents both a
raging fire and the beginning of a new dawn.
Specifically, this colour symbolizes the eternal
flame of passion which burns in each person
and a new venture in the industry.
Each stroke of the letter is detailed with a
small wave, which represents the flow of a
current. Hustl. plans on making waves in
media and entertainment, and to closely
follow and inform people of the latest trends.
/ The three circles that appear on the letter
S' and the letter 'L' represent our three main
verticals in entertainment: Talent, Music, and
Media.
03
Branding Design &
Typography Design
It is a condensed font with uniqued
edges that daringly stands out.
Headlines will be in ALL CAPS.
For the body, Josefin Sans Light will
be used. It is condensed, but friendly,
and balances the harsh edges of the
header font.
04
Design Templates
The following appearance are suggestion of how
HUSTL brand elements can come together to create
branded graphic design.
05