Meiyume
LF Beauty
Packaging Project
Meiyume is a global beauty company which provides an end to end design solution for luxury brand client.
The company offers design and creative solutions, product development (R&D), engineering and production, quality and compliance a marketing and brand development for all beauty products.
I have earned a full understanding of industrial production and the role and responsibilities as a designer.
I have visited Dongguan factories, gained advanced knowledge in the making of beauty products for high-end brand, including:
PCM
plastic injection factory
Cosmo
specialize in production of leather iPhone case,
Givenchy leather lipstick packaging.
Terborise
a bag making factory. They mostly produce product gift with purchase (GWP).
PRC
Luxury packing factory and turn-key, filling of formulated cosmetic products.
Role of 2-months project:
I have to make the right impression with primary and secondary packaging solutions, including creative and customized design, graphics and branding.
/Develop customized packaging solutions that capture that brand’s essence and further establish the voice in the marketplace.
/Redesign a sustainable packaging solution for Meiyume
Achievement:
/Designed 2 refillable concepts
/One is disposable inner packaging with recycled plastic (RPC)
/Second is the promotion of resource-saving, energy-saving and recycling concept, by buying less packaging frame using post-consumer recycled plastic. (PCR)
